A named piece of work
Something specific that happened, not a vibe and not a projected total.
Impact
We would rather publish nothing than borrow a number, a logo, or a story we cannot stand behind.
That zero is on purpose. A case study goes up here only after a real person agrees we can tell it, and only with the details they said we could share.
What counts
Something specific that happened, not a vibe and not a projected total.
The person it happened with said yes. No anonymous “a user told us.”
What it did not do, and what we still do not know, stays in the story.
What you will not find here
Empty on purpose beats impressive and unearned.